The next step is to design a stand alone web page, called a Media Portal. This page features an exclusive offer, such as a Free Download or a Promo Code to claim a discount when purchasing the product online. Think of this as an interactive advertisement that introduces the viewer to the artist by providing a portal to Related Websites and Promotional Media. We then blast the link to this page out to our Genre Specific Email Databases. Simultaneously, we will be disseminating a custom designed E-card containing a link to the Media Portal throughout the social networking community we have helped you acquire. The appeal of the unique, one-of-a-kind offer stimulates the Viral Spread of the page. As excited fans begin to pass on the link, a virtual Street Team of thousands arises.
Access to the Exclusive Offer is granted upon Joining the Mailing List. This feature captures viewers emails for future Email Blasts and can also be configured to collect any amount of desired demographic information (i.e. sex, age, zip code, etc.). All databases aquired during the campaign will be compiled and handed to the client as an Excel Spreadsheet upon completion. Media Portals will remain active for a one year period with the option of extension. All visits and Downloads will be documented and included in Progress Reports during the life of the campaign.