We have developed an expertise in marketing catalog product (including DVDs, box sets, compilations, etc.) to the target niche audiences and have developed unique strategies to do so. One of the more successful plans combines web promotions with terrestrial radio, tying in “on-air” promotions on appropriate stations with banner campaigns on those stations’ websites. We are currently working with several national radio chains to give our projects even greater penetration. We have also been fortunate enough to establish a relationship with several newspapers, including Newsday in New York. Here, we have also been able to tie in web based promotions with print ads to promote our client’s products. Both the radio and print promotions are based on “give away” contests and the only cost to our clients is product!
> Example of a Newsday Contest
Ad.