The Click Men
Wednesday, April 28,2010
THE CLICK MEN
"Born out of a combination between old school record promotion and new school web trends, DMG uses an old model in a new way."
What do a 60-year old music promoter turned record executive and a 30-year old graphic designer turned music magazine publisher have in common? Well, besides the obvious common denominator of music, the answer is Internet Marketing. After bringing in music industry veteran, Deborah Jawicki as partner and C.F.O., they combined over 100 years of music industry experience and laid the foundation for what would become DMG.
Together, the trio has launched one of the most successful new Internet promotion firms aimed at gaining independent musicians exposure through online outlets, Digital Marketing Group (DMG).
David Chackler, an industry legend with over 40 years of experience, is responsible for discovering and marketing huge acts such as Queen, Fleetwood Mac and even 2 Live Crew, as well as acting as Music Supervisor, or Executive Music Producer of soundtracks, for countless movies. Chackler met Matt McGlynn, former publisher of Rockpile Magazine, in 2004 when McGlynn began doing graphic design for his Smooth Jazz label. Rockpile had recently folded due to a loss of income when many of the advertising labels switched their budgets from print to web. Chackler could relate, as he was witnessing the repercussions of the digital music revolution in a different way – watching his physical CD sales decrease, while his download sales increased.
They began focusing on Internet marketing for the label with the goal of driving core consumers to the “buy now” button while strengthening the label’s online presence and overall branding. In doing this, they developed strategies that could be applied to gain exposure for any label or independent artist - not to mention product, brand or retail location.
DMG offers a variety of valuable services such as artist development and image branding including graphic and web design. They also specialize in targeted fan harvesting and focused exposure through social networks. Utilizing proprietary software which they have developed, DMG is able to harness the attention of potential fans within the target demographic.
Now a well established company, DMG does web marketing for corporate giants such as Time Life and Potbelly Sandwich Works. However, they still specialize in promoting small labels and indie musicians. They recently helped get such notable artists as Jay Soto, Gordon James and dee Brown on the map.
Matthew McGlynn is the Chief Operating Officer for Digital Marketing Group, a company specializing in new artist development and strategic market on the Internet and other electronic mediums. For more information, visit www.GetHeard.biz.