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Digital Marketing Group (DMG) provides targeted exposure and product placement through web-based promotion including streaming digital outlets and Internet Radio. Our focus is based on consumer groups related specifically to your project and your objectives. 
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Your customized web campaign will market your project directly to your core audience by utilizing DMG’s relationships with popular digital media and information sources. For music releases, this includes the top Internet Radio aggregators: Live365, Shoutcast, Yahoo, MTV and VH1 networks. We provide digital service to over 5,000 stations with specific follow through for your music genre.
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A well-rounded, web-based identity is critical to internet marketing success. Your online community will be developed through profiles on social networking websites such as MySpace and YouTube. This includes soliciting “friends” and posting “comments” with links to the e-card and/or media portal, which we will create for you, as well as any existing websites you already maintain. DMG will also analyze your website and begin populating it into Web Rings surrounding the proper demographic.
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Viral grassroots Internet campaigns raise awareness and spread news about your project via targeted email blasts with partnered websites, as well as our own opt-in databases. PR programs will solicit online press such as reviews and feature articles on lifestyle websites.
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DMG will consult on Digital Distribution, Advertising, Partnerships and all applicable online initiatives. Our goal is to help clients expand their reach even further into Specialized Markets, should they wish to. We’ll help you find the best outlets to maximize exposure and in turn maximize sales. We have developed an expertise in marketing catalog product (including DVDs, box sets, compilations, etc.) to the target niche audiences and have developed unique strategies to do so.
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DMG commands a large Digital Street Team who will disseminate postings throughout the Internet targeting official and unofficial sites of related artists, entertainment communities (radio/retail/media), genre specific sites, lifestyle and community portals, message boards and chat rooms, e-groups and newsgroups, with the intent to drive traffic towards your customized media portal as well as your own website and/or e-commerce sites such as Amazon and CD Baby.
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Furthermore, DMG will work with all the major download services – including AccuRadio, AOL, FM Odyssey, Got Radio, LAUNCHcast/Yahoo Music, Rhapsody, Live365, MSN, Music Choice, Music Sojourn, Radio AMP, Radio Free Virgin, Radio Paradise, Radio IO - for viable placement and promotional opportunities.
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